What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites function properly, remember your preferences, and provide information to site owners about how visitors use their site.
Cookies are widely used across the internet and are essential for many website features to work correctly.
How We Use Cookies
BettingWow.co.uk uses cookies for several purposes:
- To ensure our website functions correctly
- To analyse how visitors use our website so we can improve it
- To track affiliate referrals when you click links to third-party casino and betting sites
We do not use cookies to collect personally identifiable information unless you have provided it to us directly.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable basic features like page navigation and access to secure areas. The website cannot function properly without these cookies.
| Cookie | Purpose | Duration |
|---|---|---|
| session_id | Maintains your session while browsing | Session |
| cookie_consent | Remembers your cookie preferences | 1 year |
Analytics Cookies
We use analytics cookies to understand how visitors interact with our website. This helps us improve the site’s performance and user experience. All data collected is aggregated and anonymous.
We use Google Analytics, which sets the following cookies:
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors | 2 years |
| ga* | Maintains session state | 2 years |
| _gid | Distinguishes unique visitors | 24 hours |
| _gat | Limits request rate | 1 minute |
Google Analytics collects information such as:
- Pages visited and time spent on each page
- How you arrived at our website (search engine, direct link, etc.)
- Your general geographic location (country/city level)
- Device type, browser, and operating system
- Click patterns and navigation paths
This data is processed by Google. You can learn more about how Google uses data at www.google.com/policies/privacy/partners
Affiliate Tracking Cookies
When you click on links to third-party casino or betting websites, affiliate tracking cookies may be placed on your device. These cookies:
- Track that you were referred from BettingWow.co.uk
- Allow our affiliate partners to attribute any registration or deposit to our referral
- Help us earn commission for referrals
Affiliate cookies are set by our partner networks and the third-party websites you visit. They are not set directly by BettingWow.co.uk. Each affiliate partner has their own cookie policy governing these cookies.
Common affiliate tracking cookies include:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Referral ID | Identifies BettingWow.co.uk as the referral source | Varies (typically 30-90 days) |
| Click ID | Tracks individual click sessions | Varies by partner |
| Campaign ID | Identifies specific promotions or links | Varies by partner |
Third-Party Cookies
In addition to our own cookies, third-party cookies may be placed on your device by:
Google Analytics: For website traffic analysis (see Analytics Cookies above)
Affiliate Partners: When you click through to external casino or betting websites
Embedded Content: If we embed content from external sources (such as videos), those providers may set their own cookies
We do not control third-party cookies. Please refer to the relevant third party’s cookie policy for more information.
Your Cookie Choices
You have several options for managing cookies:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device
- Delete some or all cookies
- Block all cookies or only third-party cookies
- Set preferences for specific websites
Here’s how to manage cookies in common browsers:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Manage and delete cookies
Google Analytics Opt-Out
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
Do Not Track
Some browsers offer a “Do Not Track” setting. Our website does not currently respond to Do Not Track signals, as there is no industry standard for how websites should respond to these signals.
Impact of Disabling Cookies
If you choose to disable cookies, please be aware that:
- Some website features may not function correctly
- Your preferences may not be saved between visits
- Affiliate tracking may not work, which has no impact on your experience but helps support our website
Essential cookies cannot be disabled as they are necessary for basic website functionality.
Cookies and Personal Data
For information about how we handle personal data collected through cookies and other means, please see our Privacy Policy.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Any changes will be posted on this page with an updated revision date.
We encourage you to review this policy periodically.
Contact Us
If you have any questions about our use of cookies, please contact us at:
Email: privacy@bettingwow.co.uk
BettingWow.co.uk Suite 12, Vanguard House 47 Richmond Road London, E8 3AN United Kingdom